~ Makeup for Business Photos ~

November 30, 2009

Because looking great isn’t just for models…

Each and every day, business professionals are having portraits taken for everything from Business Cards to Online Profiles for various Social media sites. Looking your best is essential to a professional image. Professional makeup before being photographed is key to this.

You see, flattening a 3d image into a photo can take away the natural contours of the face making you look less like yourself. The lighting and flash can rob your skin of it’s color, making skin look dull and washed out…and this can age anyone. Proper makeup application for photography can enhance your features enough to keep the shape showing up in pictures and give the color and radiance needed to make your image look it’s best.

In these images, I worked with LAURA EVANS ( photographer) on a client having her photos done for her business cards. As a Realtor, our client understood the value of a professional image and looking her best on her photo business card, and we were eager to work with her.

Here is the before photo: (taken outdoors)


I kept her look very simple as she already had the benefit of great skin and features. I wanted to make sure she wasn’t overdone, but that the makeup enhanced her features and didn’t get lost in the bright natural lights or flash from the photography. My goal was to add color and gentle contour to her face shape, enhance the eyebrows since they define the eyes, and make the eyes appear larger to balance with her naturally full lips…

This is an AFTER photo: (taken indoors)

Using traditional makeup application ( no airbrushing ), I applied a silicone based primer to give her skin a nice even texture making the foundation go on smoothly and be long wearing. I chose neutral colors to flatter her natural skin tones and set it all with a setting spray. The final result was a look that was flattering, gave some healthy glow and made for a great outdoor photo shoot. Her eyes clearly appear larger and more defined and her overall look is healthier and more radiant.

Here are some results during the photoshoot: ( Outdoors in various degrees of lighting)

Even in the brightest of sunshine (hence the squinting eyes, haha) , her skin still looks healthy and radiant, and the color is strong enough to make a subtle statement without overpowering her look ,or her photo.

So, whether you are looking to make the most of an online profile, business card, or portrait of any kind – an affordable makeup application or makeup lessons in how you yourself can make the most of your look are essential to getting the best results. (And remember guys, makeup isn’t just for women..it can even your skin tone, cover imperfections and enhance your look for photos too!)

For information on private or group makeup lessons, please comment below and I will contact you with more info.


Client Photographed:

Autumn Savage, REALTOR (Judy Boone Realty) 757-636-9703


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