~ Sigma Makeup Brush, Price Increase ~
August 25, 2009
A short time ago, I posted a review on a small set of Sigma Brushes (link in sidebar to the right->)
Even after expressing some concerns, I decided to give them another shot. I have since purchased a full set (w/brushroll since they claimed at that time to not have sets without, yet do sell the brush roll separate).
Now as you can imagine, a MUA is often asked to make product recommendations which I take very seriously. After all, my reputation is affected by what I tell people they should buy and if it turns out to be bad quality, inconsistent in any way or the company has bad service then I get a phone call. Such is the case with SIGMA.
I will explain.
I recently recommended the SIGMA set to a young lady who was interested in becoming a MUA. She needed a variety of brushes and I felt that based on her budget, timeline and need for a fair quality that SIGMA would be a convenient option as a starter set. I told her where to go and how much they were with shipping (based on the order I just recently made.) I then got a call later in the day saying they price was off. Way off. So, I checked the site and she was right.
I was surprised since I am on the SIGMA mailing list and did not get an update about any price change, and it is not mentioned on the site either. I apologized and offered to pay the difference, but she decided to move on. I have since offered her my own set of SIGMA brushes to make up for any confusion based on my recommendation.
Now, quite a bit of traffic has come into this blog lately in search of SIGMA brush reviews and information, so thought I would add a quick update and some personal thoughts/experience here for those interested in making a first time purchase as well as existing customers, like myself.
SIGMA has in fact increased the price on the full brush set (that includes the brush roll) to $89.00 USD. While still a bargain, a $10.00 price increase since mid-July (when I purchased at $79.00 USD) does seem a bit steep. Especially for Makeup Artists and Kit builders who buy more than once or purchase several sets.
It also explains the recent push in “freebies’ being sent out for Youtube Gurus to give away. While clearly a re-promotion strategy for the price hike, it doesn’t change the fact that it is still a $10.00 increase with no change in product being evident or explained:(
At a time when the economy suffers and consumers are seeking alternatives and consistency, I found this to be a brave move. Personally, I would be concerned with existing customer retention, but I suppose from the profit side of things, mass marketing does have it’s benefits.
I can see it both ways, but as a non biased consumer/reviewer who actually paid for my brushes, I can’t help but wonder if the price increase is subsidizing the many hundreds of dollars worth of Free items SIGMA has been giving away to Youtube Gurus (Tiffany D, EmilyNoelle, Ren Ren, Lollipop26 as examples) for personal use/review promotion, gifts to family/friends and contest prizes.
It also becomes a concern as to the validity of reviews on products that are free. I mean, personally, I like free things and mostly because they are free. If you make no effort or investment, how can you really be truly unbiased in a review? I am sure it is possible, but to many it will seem suspect.
For those still ‘on the fence’ and checking out non-biased fellow consumer information, I will be reviewing the Full Set of SIGMA brushes with roll (pictured below) by the end of the week. Photos and comparisons will be included.
I also have upcoming reviews for some SEPHORA brushes , SONIA KASHUK brushes, LOEW CORNELL brushes a few of my new MAC brushes and more. The prices of these brushes seem to be consistent and since I now need to replace one whole set, I’m sure I will have a lot to share;)
Check back for updates, send questions/concerns and have a great week;)
PS. I located another SIGMA brush review in which the customer paid $64 USD for her full set without brushroll in late July, and they are now listed at $69 USD. Just an FYI.